Local Estimates and Queries - How to get data
Does anyone know how to pull pay per click estimates and costs for local searches, like roofers san antonio or dui attorney san antonio both for keywords and competitors/domains?
Spy tools like spyfu, semrush, and keyword planner provide very incomplete, often incorrect data for locally searched data. Tools like Market Samura and Long Tail Pro pull data from google adwords/planner, so they don't help either. Anyway to get more accurate data?
Need to have some better ways to estimate CPC for local keywords and get better competition analysis.
Anybody know of additional tools or sources where I can cross reference this type of stuff?
Re: Local Estimates and Queries - How to get data
Hi @Sam D;
The best data available is the "history CPC" in the keyword planner. It represents the actual cost advertisers paid.
However, do remember that these are statistical figures (i.e averages) and like any statistical value an average has a "margin of error", which Google does not report, and in any locations could be quite broad.
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