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List forumulas

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# 1
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Does anyone have a list containing the formulas behind each metric?  (e.g. for CTR, for CPM, the more complex formulas, etc.)?  It would be useful to me.  Thanks, Chris

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Accepted by Royston (Visitor ✭ ✭ ☆)
September 2015

Re: Adwords video tutorials

Top Contributor
# 3
Top Contributor

I rather let Google run the tutorial.

 

Here are two classic short videos by Hal Varian, Google's chief economist :

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Adwords video tutorials

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# 4
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Thanks guys, both replies are helping.