AdWords
3.6K members online now
3.6K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

List forumulas

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Does anyone have a list containing the formulas behind each metric?  (e.g. for CTR, for CPM, the more complex formulas, etc.)?  It would be useful to me.  Thanks, Chris

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Royston (Visitor ✭ ✭ ☆)
September 2015

Re: Adwords video tutorials

Top Contributor
# 3
Top Contributor

I rather let Google run the tutorial.

 

Here are two classic short videos by Hal Varian, Google's chief economist :

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Royston (Visitor ✭ ✭ ☆)
September 2015

Re: Adwords video tutorials

Top Contributor
# 3
Top Contributor

I rather let Google run the tutorial.

 

Here are two classic short videos by Hal Varian, Google's chief economist :

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Adwords video tutorials

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Thanks guys, both replies are helping.