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Linking GA & Adwords

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# 1
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A few weeks ago, I linked my Analytics and Adwords accounts together. I just looked at it today and realized that in the Admin section of my Google Analytics account, the Adwords account I linked was not appearing. I just enabled the auto-tagging feature.

 

Does anyone know if this usually fixes the problem? Also, what does auto-tagging do exactly?

 

Thanks

Linking GA & Adwords

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# 2
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@LEAH K

 

Do you mean that the data was not appearing in the Adwords section of reports?  If so, yes, Auto-Tagging fixed that problem.  Auto-Tagging automatically adds a unique identifier that Analytics can read to properly report each Adwords click in the Adwords section of Analytics. Without it, you either have to manually add utm variables to your final URL, or it ends up being reported as Google organic.

More details on Auto-Tagging here: https://support.google.com/adwords/answer/1752125?hl=en