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Keywords Tool competition rate

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# 1
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I've just discovered a small number "hiding" under the competition rate in the Keywords tool. It is between 0.01 to 0.99, as seen in the screenshot. It obviously measures the competition rate, but what do the numbers represent? What is a competition of 99%? What is a competition of 22%?

 

Thanks

Arnon

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Re: Keywords Tool competition rate

Top Contributor
# 2
Top Contributor

Arnon; 

The number shown next to the "competition  level" (low, medium, high) represents the competition  ratio, defined as:

  •  The number of advertisers worldwide bidding on each keyword relative to all keywords across Google.

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2472679

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Keywords Tool competition rate

Follower ✭ ☆ ☆
# 3
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Hi Arnon,

 

In simple way, this is the index to show keyword competitive level. If one keyword has a competition of 99%, i'll see it has a very high competition, and ofcourse it higher than the number of 22%.

 

Google also splits it into 3 level: low, medium, high in competitive data.

 

Rgds

Re: Keywords Tool competition rate

Visitor ✭ ✭ ✭
# 4
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Hi, I would like to know how the competition number calculated.

What does 0.14 mean and how did they work it out ? Is it in us dollars ? Is it from 100% ? Is the number of people from 100 ?

Re: Keywords Tool competition rate

Visitor ✭ ✭ ✭
# 5
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@dongnq,

Do you know where the limit for each ratio is? In other words, from which number upwards is the competition considered "high"? (0.7? 0.8?). Same for Low and Medium...

Thank you very much in advance Smiley Happy

Re: Keywords Tool competition rate

Community Manager
# 6
Community Manager
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