Keyword planner, simple broad estimates overridden by BMM ?
This is some data from the keyword planner , after using the "Review estimates" to find out data about each match type. The sample keywords that I used here are just useful for the demonstration :
If I use just the simple broad , other estimates emerge from the ocean , at the same MaxCPC and daily budget:
But why is the Avg. CPC price higher than BMM in the previous screen ?
The previous print-screen shows normal behaviour for avg cpc
BMM < phrase < exact
Re: Keyword planner, simple broad estimates overridden by BMM ?
I was able to verify this is a known technical issue we have identified with the keyword planner. Right now, we don't have an estimated resolution time; however, we are working on having this resolved.