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Keyword and Traffic estimator

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# 1
Visitor ✭ ✭ ✭


I did a search on a few key words from Keyword took and found around 880 clicks per month in my preferred location. However, when I use traffic estimator to estimate the cost, those keywords show 0 click on a daily basis in my preferred location. Could anyone please help explain this incosistency for me?

Greatly appreciate your help.



1 Expert replyverified_user

Re: Keyword and Traffic estimator

Top Contributor
# 2
Top Contributor

Hello; welcome

Please note that the keyword tool shows the number of impressions. (Not number of clicks)


Also note; that the traffic estimator analyzes the and gives an estimation for the number of clicks, based on your own account and campaign performances.

See the following article about possible reasons for variation in the  traffic estimator predictions;


Understanding your Traffic Estimator performance data



Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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