Keyword Planner Avg Monthly Searches vs Impressions
When using the keyword planner please could someone tell me the difference between Avg Monthly Searches (exact match only) and estimated impressions?
Are est impressions broad match?
Re: Keyword Planner Avg Monthly Searches vs Impressions
Here is good support article that explains the statistics and traffic forecasts in Keyword Planner https://support.google.com/adwords/answer/3022575?ctx=tltp
-Average monthly searches ("Avg. monthly searches"): The average number of times people have searched for the exact keyword based on the location and Search Network targeting that you've selected. By default, we average the number of searches for the term over a 12-month period.
-Your estimated impressions take your bid, budget, and historical ad quality into account, but your search volume statistics don’t. Also, your search volume is determined only for exact keyword matches, while your estimated impressions are based on your selected match types.