Keep most valuable conversion per user
My website has a rather long funnel, along which I have set two different 1-click conversions :
- A is a simple lead (the user dropped his email & phone number) - valued $10, for example
- B is a qualified lead (the user has gone through a full-fledged mortage simulation and applied for one) - valued $50
Possible paths are : 'A only', 'B only', 'A then B'.
I'm trying to calculate an accurate ROAS in Adwords, and to do so the users who did 'A then B' should be counted as having the same value as 'B only'. Is there any way to do so in Adwords ?