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Keep most valuable conversion per user

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

My website has a rather long funnel, along which I have set two different 1-click conversions :

 - A is a simple lead (the user dropped his email & phone number) - valued $10, for example

 - B is a qualified lead (the user has gone through a full-fledged mortage simulation and applied for one) - valued $50

Possible paths are : 'A only', 'B only', 'A then B'.

 

I'm trying to calculate an accurate ROAS in Adwords, and to do so the users who did 'A then B' should be counted as having the same value as 'B only'. Is there any way to do so in Adwords ?

 

Cheers !
Renaud

1 Expert replyverified_user

Keep most valuable conversion per user

Rising Star
# 2
Rising Star

Hi Renaud,

 

This is quite a common scenario and I have not come across a solution. 

 

Keep most valuable conversion per user

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Hello Renaud,

 

you can set Path A to B as new funnel.

 

This you could do easily with MCC Scripting.

Keep most valuable conversion per user

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Anand,

 

Thanks for answering; so, I'm not familiar with MCC and digged around a little bit but couldn't find how to implement your suggestion. Can you think of a tutorial I could use ?

Best,
Renaud