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Just curious...

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# 1
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what reports do you all find most useful that you run on a regular basis and can't do without?

 

I need to dig a little deeper into the data in Analytics.

 

Thanks!

 

 

2 Expert replyverified_user

Re: Just curious...

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# 2
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Hi there;

Your essential tool for analysis  will be the search query report;

Read more:

Understanding the Search terms report

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Just curious...

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# 3
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Hello Curly ,

 

The most inspirational source that I found about Analytics are the writings of Avinash Kaushik

 

Here is something about what you asked :

 

http://www.kaushik.net/avinash/google-analytics-tips-data-analysis-reports/

Re: Just curious...

Top Contributor
# 4
Top Contributor

Hi curlygirl, I'd second both these great suggestions.

 

For me I have a favourite metric that I watch like a hawk - conv. value/cost.  I find this a really useful "at a glance" figure to put up in a Campaign or Ad Group column set to show how valuable that campaign/group is.  For me it's better than Quality Score since it has a real history you can plot and examine.

 

Of course, it's only really useful if you're properly tracking conversions that have a real/useful value but...

 

Jon

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