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Issues in choosing right keyword

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

Am using Google keywords planner for choosing keywords. I can see something very strange. Please see below image;

 

keywords.png

 

When I search "Advanced digital signatures" in Keywords ideas section, its showing no searches, but in above highlighted section it shows 80 k to 120 k searches.

This goes with many other keywords and its making me confuse. 

Can some one please guide me what's the meaning of these 2 sections. On which section I should believe.

Thanks in advance.

Re: Issues in choosing right keyword

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Osama,

Not 100% sure with this. But above section showing History of that keyword in Broad Match.
The Avg monthly searches appearing - because data is not available for this keyword. Average monthly searches don't take into account the keyword match types you've selected.
In short, below section is for "Exact Match"


my 2 cents!