AdWords
3.6K members online now
3.6K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Is there a way to create a conversion rate by household incom report

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi,

 

I thought about using this relativley new feature of targeting by houshold income.

http://adhouseadvertising.com/more-info/articles/learn-with-us/item/58-income-level-targeting-for-go...

 

But for good targetting i need to see the conversion rates i'm getting for each one of the segemtns - is there a way to create this kind of report before setting this targetting? something similar to the geo dimensions report...

1 Expert replyverified_user

Re: Is there a way to create a conversion rate by household incom repo

Google Employee
# 2
Google Employee

Hi Alex,

 

Thanks for your question. You would have to enable the feature to see how it would convert. There isn't a way to see conversions to your ad without adding the feature. 

 

Has anyone else in the community created a work around for this?

Re: Is there a way to create a conversion rate by household incom repo

[ Edited ]
Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

I was told today by a Google Rep that yes, you need to add this feature in your settings. The big questions are:

If you are targeting the US, do you target each income tier + United States and remove the untargeted United States? Or, do you leave the United States general targeted on to cater to individuals who are in an unclassified income bracket (which I am not sure is not even possible since every square inch of the country has a defined income level based on US Census Data).

Your thoughts please...

Marlon