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Is the "Video played to XX%" metric inclusive of views?

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# 1
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When looking Video played to 25%, 50% and so, are these views unique?


Meaning, every view that made it to 100% would ALSO be counted as making it to 25%, 50% and 75%?




If a user made it to 100%, it is ONLY counted in that bucket?

Marked as Best Answer.
Accepted by topic author Liz J
September 2015

Re: Is the "Video played to XX%" metric inclusive of views?

[ Edited ]
Community Manager
# 2
Community Manager

Hi Liz,


Welcome to the AdWords Community. Thanks for posting your first question here. We are happy to help.

Yes, in the 'video played to x%' metrics, users who watched 100% of the video will also be represented as having watched 25%, 50%, and 75%, as well. In other words, these percentages are not mutually exclusive ie., the views are not unique.

Hope that helps,