Is it possible to collect the gclid on phone calls?
I have Adwords Website Call Tracking set up in my account. This is the feature that dynamically changes the phone number on the website to track call conversions. It works great.
I want to take this a step further and collect the GCLID from these calls. The idea is to track these calls all the way through the sales cycle, and upload the GCLID's upon completed sales through Adwords offline conversions.
Is this possible without a 3rd party call tracking platform?
Are there any scripts or Google Analytics/ Tag Manager work arounds that could accomplish this?
Re: Is it possible to collect the gclid on phone calls?
However, if you're running click to call ads or the user doesn't click on the number to call, you're out of luck. We've implemented this into a client's CRM but we had to use a third party call tracking tool.