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Is each AdWords Conversion code associated w/ a campaign? (+more complicated cross-domain questions)

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# 1
Visitor ✭ ✭ ✭

Sorry if this is detailed but thought it would be best to detail everything (including our G.A. setup) to get a feel for our websites and what we want to do;
So we have many AdWords ads where users get to different websites, like www.landingpageONE.com?_ut-adwords-campaign-variables=blah or www.landingpageTWO.com?_ut-adwords-campaign-variables=blah (unrelated, one is a website about mortage and other is about movies).
Those websites then have 'cross-domains' links into 1 website www.questionnaire.com (using standard Google Analytics _linkByPost cross-domain code to transfer cookie data over to new domain [using cross-domain code, i beleive it records in the GA account/profile data as 1 session visit instead of splitting the visit into 2]).
The questionnaire website asks them questions about mortages or movies (respectively, based on another parameter ?id=### passed into 1st page of questionnaire website);
I am tracking G.A. Goal/Funnel conversions already under each landing page profile which has Goals setup for '/questionnaire/thanks.html' url,
Now our marketing peeps, who have more AdWords experience than me, want to track AdWords conversions for each campaign in AdWords(one campaign maybe adwords-moviesite-campaign1, adwords-moviesite-campaign2, adwords-mortagesite1-campaign1, adwords-mortagesite2-campaign1, etc).
They implied I can just put 1 AdWords Conversion code and it will automatically track ALL campaigns (if that is true then my guess is maybe by knowing via cookie data what was last Ad you clicked on to get you to that thanks page). I didn't beleive that and thought each AdWords campaign has its own Conversion code (aka a campaign=conversion code=var google_conversion_id so 1:1 relationship between campaigns and those codes). And if latter is true, then i would have to dynamically figure out which Conversion code to place on our final /quetionnaire/thanks.html page.

Anyway any thoughts on who is correct (me or marketing hehe) would be awesome.

Also does it matter that people would come to website1 via AdWords, but website2 would have the conversion code? Does any cross-domain tracking for Adwords need to be implemented, like how G.A. needs it, or does AdWords not offer something like this since *maybe* conversions don't care about what domain they are on.

Thanks for any help and input!,

Ari

1 Expert replyverified_user

Re: Is each AdWords Conversion code associated w/ a campaign? (+more complicated cross-domain questi

Community Manager
# 2
Community Manager

Hi Ari,

 

We've escalted this issue to our specialists for further help. You should hear an update soon. 

 

Thanks, 

Mini

Re: Is each AdWords Conversion code associated w/ a campaign? (+more complicated cross-domain questi

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Cool, thanks Mini for the update. Definately Let me know what the specialists say...

 

I guess I just don't understand how Adwords works. Like for each website we have a different GA analytics code, so i would have assumed for each Adwords campaign its a similar system where there is a unique code as well keeping a 1:1 relationship ...

 

I just got a test Adwords account from Marketing and signed into Adwords. and I do see Conversion tracking code is in a separate place. Like clicking on a campaign doesn't give the conversion code there, but generically under Tools&Analysis->Conversions so maybe Marketing is right Smiley Happy.

I guess I just don't understand how AdWords actually works to figure out what ad you clicked on (esp in a cross-domain setup like this where Im hoping AdWords data isn't lossed. like my guess is you click on an ad to get to www.landingpageONE.com?_ut-adwords-campaign-variables=blah , and Adwords places a cookie *possibly?* about what ad you clicked on to get to that domain, but when you cross over to the new domain, and a peice of generic conversion code is there, can AdWords somehow figure out what ad you came from on that www.questionnaire.com domain? ).

 

I thought *maybe* the cross-domain GA code actually passes this AdWords information to www.questionnaire.com so therefore to track AdWords conversions correctly, you actually definately need the GA cross-domain setup to function correctly?

 

Thanks,

Ari

Re: Is each AdWords Conversion code associated w/ a campaign? (+more complicated cross-domain questi

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I got an answer to this from Google...

Google AdWords sets 3rd party cookies so landing on X.com and going to Y.com doesn't matter, as it sets a cookie for the domain  www.googleadservices.com for which ad(s?) you clicked. So conversion code on Y.com doesn't care about cross-domain things for AdWords to track Conversions there (well, I assume you still might need cross-domain code to feed in campaign tracking into G.A.).

 

I wonder how that cookie tracks multiple ads. Like if you click one ad, then 1hr later on click some completely different ad that belongs to someone else, how AdWords conversion code reads that www.googleadservices.com cookie to figure out which one to attribute the conversion to? ... Does that cookie store all ads clicked (then there would be a lookup to figure what ad to attribute conversion to) or maybe the cookie is very simple and only stores the last ad clicked? If it is just the last ad clicked that would be weird since clicking my ad for 'Computers', then clicking someone elses ad for 'Umbrellas', and then user comes back to my website by remembering the website url... It prob should attribute conversion to my ad but not sure how it 'looks up' what ad resulted in click (maybe the google_conversion_id will tell Google its my specific account, and the cookie stores last ad clicked by the Google AdWords account)?

 

Does that mean if i had 2 websites (and 2 different ads going to both sites), and conversion code placed on both sites, that the cookie would only store a lookup for the last website clicked?

Re: Is each AdWords Conversion code associated w/ a campaign? (+more complicated cross-domain questi

Google Employee
# 5
Google Employee

Hi Ari, 

 

Thanks for posting in the AdWords Community!

 

To set up AdWords Conversion Tracking, you do this at the AdWords account level -- not at the specific campaign level. Unlike Google Analytics, you do not need to edit the Conversion Tracking code to support cross domain tracking, so it's okay that people are moving from the AdWords ad to www.landingpageONE.com to www.questionnaire.com -- Conversion Tracking will still work just fine. 

 

In regards to your third post, if a user clicks on 2 different ads, goes to 2 separate websites and completes a conversion there, both advertisers will see a conversion completed in their reporting. 

 

I hope this helps!

Tiffany

Re: Is each AdWords Conversion code associated w/ a campaign? (+more complicated cross-domain questi

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hey Tiffany,
Thanks for your response, I had one more question related to that clicking on 2 ads scenario.
"both advertisers will see a conversion completed in their reporting"...
^So I know that scenario works if the conversion codes are from 2 different AdWord accounts/companies/advertisers but...

Pretend I am the one who owns both ads...
I have an AdWord ad for a mortage website,
and an AdWord ad for a completely different website for shoes.

Both these campaigns are setup under 1 AdWords account ...
A user goes to the mortgage website, the AdWords cookie stores user came from the 1st ad.
Now if the user, searches for shoes, and by rare chance see my shoe ad shows up and user clicks and goes to the shoe website, I believe I read AdWords attributes conversions to 1st ad for that account that brought the user there, which wouldn't be the shoe ad, but the mortgage ad (since that was first ad they clicked for that account).
In other words, it doesn't modify that original cookie with the shoe ad data, and leaves the mortage ad info in it.
So if user converts on the shoe website, will the ad responsible for converting the user be attributed to the mortgage ad?

Does this mean you should separate unrelated websites into individual AdWords accounts?

Thanks!,

Ari

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Is each AdWords Conversion code associated w/ a campaign? (+more complicated cross-domain questi

Google Employee
# 7
Google Employee

Hi Ari, 

 

AdWords Conversion Tracking sets a cookie that's specific to a an advertiser's AdWords account. Clicking on multiple ads for that same advertiser account will cause the cookie to be overwritten each time, and any conversions that take place for that account will attributed to the value stored in the most recent cookie. 

 

So to use your example, let's say a user finds your mortgage ad, clicks on the ad and goes to your website. Currently, the cookie they have stored is for your mortgage campaign and for your mortgage ad. The next day, they do a search for shoes and click on your shoe ad and goes to the website. Now the mortgage cookie information will get replaced, and the cookie information for Conversion Tracking will be associated with the shoe campaign and the shoe ad. 

 

I hope this helps!

Tiffany

Re: Is each AdWords Conversion code associated w/ a campaign? (+more complicated cross-domain questi

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

That is extremely helpful to know and clarifies many things.

Thanks so much Tiffany.

Re: Is each AdWords Conversion code associated w/ a campaign? (+more c

Visitor ✭ ✭ ✭
# 9
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is it the same situation if you use different conversion codes for several websites (the same adwords account) ?

i have a situation where i use different codes for different websites (for each website i have a different campaing), and i would like every campaign to register only the conversions brought by it's specific conversion code.