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Is There is huge change in CPC & Conversions after implementing Expanded text ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

As Expanded search ads roll out in India at the start of August 2016, I changed my all search ads to Expanded search ads.

Now after one month I am preparing report and I observed following some key changes in my campaigns.

1) CPC Increased :- I compared the data of July & August month for this report, While doing so I find our 20% increase in CPC for my all search keywords.

2) Conversions Increased :- At the same time conversion for my account is increased by 10% for overall campaigns

3) App downloads Increased - I added App download extension and received tremendous response for App downloads.

 

What are views for your own accounts?  

 

 

Re: Is There is huge change in CPC & Conversions after implementing Expanded text ads?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Manoj,

We've also seen increased CTR and Conversions for (most of) our clients compared to previous months/years.

Re: Is There is huge change in CPC & Conversions after implementing Expanded text ads?

Badged Google Partner
# 3
Badged Google Partner
It's a mixed bag. Some expanded text ads in some accounts perform better than standard ads, some don't. With historical CTR being such a big factor in QS, and no history for any expanded text ads, I am leery to go "all in" right away. Run an expanded text ad test of your best performing standard text ad, do the analysis, and go from there.
Tom