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Is Google Analytics data inaccurate?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there some fallacy in google Analytics data.

I look into the Analytics data for my company site everyday which is launched recently, However to my surprise  I have noticed that when I am retrieving data for some backdates the dates which I have captured at that said time and the said date varies by almost 50%. What can be the reason behind such anamoly. Please respond if somebody have faced the situation similar to mine and what are the steps in rectifying the same.

 

Thanks in Advance

Rajib

Re: Is Google Analytics data inaccurate?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Rajib

In order to help you out in better way can you give us an example:

Like :

Launched date ; x

Data captured period: x to y

Other source of data which you are comparing against GA

 

Regards, Nik
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