Invalid AdWords gclid[ Edited ]
March 2015 - last edited March 2015
I am facing this invalid gclid problem since last few months.
The Ad Destination URL http://muabannhadat.com.vn/ from the AdWords account firstname.lastname@example.org:************ has accrued a significant number of clicks but a lower-than-expected number of corresponding sessions because the page is dropping or altering the gclid parameter inserted by Google. Check the web server's redirect logic or its use of a URL rewrite engine to ensure the gclid parameter is preserved.
This issue used to show for many pages on my website, at this moment as per GA notification its there on 3 pages. If i consider past it used to appear for other urls as well.
I have seen few discussions over this topic but not sure about the exact problem and solution.
Can anybody please explain me in detail?
What did you do and how to do it?
Re: Invalid AdWords gclid
Re: Invalid AdWords gclid
Ishan here and I'm happy to jump in.
Firstly in many instances these notifications are not necessarily correct and can be false alarms. Reference : https://support.google.com/analytics/answer/6006306?hl=en
Having said that to make sure the gclid ID is correctly getting appended it best to perform the gclid test on them :
The way it works :
Auto-tagging automatically adds a parameter to the end of each of your AdWords destination URLs in order to identify visitors as AdWords referrals. The tag captures keyword, campaign, ad content information, and your ad's position when a user clicked it. The parameter used in auto-tagging is called "gclid."
However, due to redirect which can be present on your URL, the "gclid" parameter is being removed from the URL. We're now unable to properly track visitors reaching your site through AdWords.
Test It Yourself:
You can test if the gclid parameter gets lost on your site due to a redirect. Simply copy the destination URL of your ad into your browser and add the following test parameter to it without pressing enter:
(If there is a ? already present in the URL then add
Reference article : https://support.google.com/analytics/answer/2938246?hl=en
Now press enter. If you don't see this test parameter in your browser any more, it was lost due to the redirect.
We suggest contacting your webmaster to append the "gclid" parameter to the redirected URL. If this isn't possible, you may want to consider removing the use of the redirect or use another URL.
If the gclid ID does get appended you don't need to worry about the message.
In the Analytics interface use a Secondary Dimension : Destination URL in the Adwords>>Campaigns report to check the discrepancy. If its minimal its something you dont need to worry about. If there is a discrepancy its most likely because of the gclid issue or no code being on the page.
Hope this helps.