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Integrating Appsflyer with Adwords: tracking app installs, app events

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone,

 

I am struggling a bit with how to track what my client needs, was hoping someone could help.

 

Background

 

- We will be running mobile search "Install App" Adwords campaigns for an app for Android and IOS.

- Our conversions will at be two phases in the funnel: 1. Number of installs and 2. Number of registrations within the app once downloaded

- The client uses Appsflyer to track installs and in app events and does not want to integrate another SDK

 

Question

 

- What is the best way to set up conversion tracking with Adwords so that we can optimize against conversions tracked by Appsflyer? 

 

Grateful for any feedback.

Re: Integrating Appsflyer with Adwords: tracking app installs, app eve

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Dear Fred ,

Please read the following elaborated article on how to do set up of Appsflyer with google Adwords -

http://support.appsflyer.com/entries/23441131-Google-AdWords-Campaign-Configuration-for-iOS