Integrating Appsflyer with Adwords: tracking app installs, app events[ Edited ]
September 2014 - last edited September 2014
I am struggling a bit with how to track what my client needs, was hoping someone could help.
- We will be running mobile search "Install App" Adwords campaigns for an app for Android and IOS.
- Our conversions will at be two phases in the funnel: 1. Number of installs and 2. Number of registrations within the app once downloaded
- The client uses Appsflyer to track installs and in app events and does not want to integrate another SDK
- What is the best way to set up conversion tracking with Adwords so that we can optimize against conversions tracked by Appsflyer?
Grateful for any feedback.