Instapage and Google Adwords and Google Analytics
I hope someone can help me with the following issue: we use for most of our adwords campaigns instapage landing pages. Once they click further from the instapage landing page they come to our website where they complete their transaction in the best case. I have a couple of problems here: first I see the number of conversions in google adwords but in google analytics there are not attributed neither to instapage nor cpc but end up as conversions in direct or organic traffic.
Where in this process does google analytics "lose" the instapage traffic? According to the instapage setup, I only added our google analytics UD and thats it. Anything else that needs to be done here?
Thanks a lot in advance everyone.
Re: Instapage and Google Adwords and Google Analytics
I'm not familiar with Instapage service myself, but it seems like a landing page creator, is that correct?
Usually Analytics loses the point of origin when the user migrates from one domain to another, where the google analytics code is not the same or does not exist. Even when you do have the same code applied to both domain, you should set up what's called Cross-domain tracking. That will provide both codes from different domains the same information, and you will be able to maintain your user data. Check this out:
You mentioned you have inserted your Analytics code on the instapage service, but I guess that just matter when the user convert directly on that page. Since you said the user leave that page and go to your website, that may be the moment when the data is getting lost.
Can you tell more about how this works? Instapages are hosted on your server, or on their servers?
Hope this helps.
Leandro Martinez | Basta1Click