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Insert campaign name and adgroup name dynamically into site link

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is it possible to insert Campaign Name & Adgroup Name dynamically into sitelink URL(Final URL)? 

 

We want to analyze sitelink performance when the same site link is shown on brand/non brand & campaign type eg: Competitor, generic, brand. 

 

Thanks

 

Smeet

2 Expert replyverified_user

Re: Insert campaign name and adgroup name dynamically into site link

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Smeet H

Yes, this can be possible through Value Track, I suggest that you read this AdWords Help article for more: https://support.google.com/adwords/answer/2375447?hl=en

If u need any help on this, post again.

Abhishek

Re: Insert campaign name and adgroup name dynamically into site link

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Abhishek,

 

Thanks for replying.

 

Have eloborated a typical senario below, have gone through the article but still confused.

 

QUE: How to insert Campaign name & AdGroup name when the same sitelink is shared with a Brand & Non-Brand campaign

 

For example.

 

KW URL - Brand campaign
http://example.com/home/?z=1234&stcam=AB%20CD%20EF%20Brand&stadg=brand%20generic&stkwd={keyword}&stmat={matchtype}&stadv={creative}&stnet={network}&stnum={adposition}&stdev={device}

 

KW URL - Non-Brand campaign
http://example.com/home/?z=1234&stcam=GH%20IJ%20KL%20Non-Brand&stadg=xyz%20abcd&stkwd={keyword}&stmat={matchtype}&stadv={creative}&stnet={network}&stnum={adposition}&stdev={device}


Sitelink Final URL:

http://example.com/home/?z=1234&stlnk=join%20now

 

Have tried: http://example.com/home/?z=1234&stlnk=join%20now&{copy:[stcam]}&stadg={copy:[stadg]}

What am i doing wrong here? getting a "Invalid ValueTrack parameter"

 



Re: Insert campaign name and adgroup name dynamically into site link

Top Contributor
# 4
Top Contributor

Let me ping one of our colleagues who specializes in code.

@petebardo ?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Insert campaign name and adgroup name dynamically into site link

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Hi Smeet H

 

 

Support for {copy} value track will be will be deprecated in the long term and will not be supported by Upgraded URLs. Please read about this on this AdWords page:https://support.google.com/adwords/answer/6157310

 

I suggest that you add custom parameter on campaigns and ad group level respectively in order to track their name, please refer to screenshot attached:

camp.jpg

adg.jpg

 

 

Campaign level custom parameters are available at campaign level setting, at the bottom of the page and for ad groups you need to add the column from the "Columns" drop down menu.

 

Now you can use this values where ever you want like this: 

 

ad.jpg 

Add these (_stcam} and {_stadg} at sitelink level to track campaign and ad group name.

 

 

To add these custom parameters at Campaign and Ad groups quickly, you can use Bulk Edit feature. Post again if you have any issues regarding this.

 

Hope that helps...! 

 

Abhishek

Re: Insert campaign name and adgroup name dynamically into site link

Top Contributor
# 6
Top Contributor
Looks like Abhishek has this covered. I would have suggested the same thing. Just checking in since Moshe pinged me on this.

Pete
petebardo -- Deadhead doing AdWords

Re: Insert campaign name and adgroup name dynamically into site link

Participant ✭ ✭ ✭
# 7
Participant ✭ ✭ ✭
Thanks @petebardo & @MosheTLV......

Abhishek

Re: Insert campaign name and adgroup name dynamically into site link

Top Contributor
# 8
Top Contributor
Thanks Pete;
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Insert campaign name and adgroup name dynamically into site link

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Hi Abhishek, and kudos to everyone else involved in this.

 

Ok cool, so when we say adding campaign name and adgroup name within the custom parameters is this what you mean?

campaign para.png

adgroup para.png

 

Thanks

Re: Insert campaign name and adgroup name dynamically into site link

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
HI Guys,

have done a few tests, can confirm campaign and adgroup parameters do populate.

Many thanks Smiley Happy