AdWords
1.4K members online now
1.4K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Industry benchmarks: Trying to find out average CTRs for banner ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 Hi,

 

I'm trying to find a reliable source to compare CTRs on banner ads by device type (desktop/smartphone/tablets). Any help?

Thanks.

1 Expert replyverified_user

Re: Industry benchmarks: Trying to find out average CTRs for banner ad

Top Contributor Alumni
# 2
Top Contributor Alumni

I don't use them myself, but a simple search found two links that might be useful for you:

 

10 Horrifying Stats About Display Advertising

 

Banner Ads: Past, Present, And. . .Future?

 

The first one is from April of this year and cites the "average" CTR as 0.1%.

 

Obviously this is likely to change dramatically, based on the attractiveness of the ad and the quality of the supporting campaign choices.


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*