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Incremental CPC on adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi Guys,

 

What is incremental CPC?

 

how does it work?

 

Thanks 

Dipesh Lodhari

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Marked as Best Answer.
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Accepted by topic author Dipesh L
September 2015

Re: Incremental CPC on adwords

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Dipesh, are you referring to the incremental CPC on the bid simulator? This slide deck has a pretty good explanation. Page 17 explains it and page 18 gives you examples. Does this answer your question?

"ICC measures how much extra you need to pay for the extra clicks when moving from a lower bid to a higher bid"

http://s3.amazonaws.com/seroundtable/15651991-Google-Adwords-Bid-Simulator-Reference-Guide.pdf

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Dipesh L
September 2015

Re: Incremental CPC on adwords

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Dipesh, are you referring to the incremental CPC on the bid simulator? This slide deck has a pretty good explanation. Page 17 explains it and page 18 gives you examples. Does this answer your question?

"ICC measures how much extra you need to pay for the extra clicks when moving from a lower bid to a higher bid"

http://s3.amazonaws.com/seroundtable/15651991-Google-Adwords-Bid-Simulator-Reference-Guide.pdf

Re: Incremental CPC on adwords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
thanks Joe R for help