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In your opinion what is better, keyword tracking or ad tracking.

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# 1
Visitor ✭ ✭ ✭

I'm doing a brief study to see if ad tracking is better than keyword tracking. What are the benefits and challenges to both? Thank you in advance for your input

1 Expert replyverified_user

Re: In your opinion what is better, keyword tracking or ad tracking.

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# 2
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I prefer search query tracking

Re: In your opinion what is better, keyword tracking or ad tracking.

Rising Star
# 3
Rising Star
You should look at both. Using conversion tracking in AdWords, both ads and keywords will have conversion data.

Re: In your opinion what is better, keyword tracking or ad tracking.

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# 4
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True indeed. So In your opinion what are the pros and cons for both?

Re: In your opinion what is better, keyword tracking or ad tracking.

Rising Star
# 5
Rising Star
There are no cons - each tells you which is converting best.

How can there be a con to conversion data?