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In google Adwords whats the difference between Campaigns and Ads?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

There is a huge increase on Ads clicks but as usual on Campaigns clicks. Any advise?
Thanks. A

In google Adwords whats the difference between Campaigns and Ads?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Aris, please clarify your question.  

 

What do you mean by "on Campaign clicks"?

In google Adwords whats the difference between Campaigns and Ads?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Steve and thank you for your reply,

 

As we see the Adwords board we have:

 

Campaigns and under it the main tabs:

 

Campaigns/AdGroups/Settings/Ads/keywords etc

 

There is a graph that shows the Campaigns Clicks

and there is another one for the Ads.

 

The Ads have much less clicks in comparison to the Campaigns but a huge increase on clicks since 3 months ago.

The Campaigns clicks graph has a slight change but nothing unusual.

 

Hope this make sense.

In google Adwords whats the difference between Campaigns and Ads?

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Hey Aris, a campaign consists of several ads thus it gives a collective data of all the ads it contains. The graph of a campaign can shoot up or go down depending on the overall performance of all the ad copies whereas if you see the no. of clicks going up for a particular ad then it means that, that particular ad copy is doing well.

 

Regards

In google Adwords whats the difference between Campaigns and Ads?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks. But I'm still confused. I see the ads from all campaigns, not specific ads. Any link to send you a photo?