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In TrueView instream Ad, which action is counted as "Clicks”?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I'm running instream Ad in YouTube.

There is large difference between sessions from Ad in Google Analytics and Adwords Cliks.

For example, when clicks is 100, site sessions is 5 .

I know instream Ad Click doesn't count only web site access but include clicks to channel page.

But in my campaign there aren't any link to a channel. 

Which action is counted as clicks? Does it include action like "pause" ?

1 Expert replyverified_user

In TrueView instream Ad, which action is counted as "Clicks”?

Rising Star
# 2
Rising Star

Hi Yuri,

 

Good question.

 

"Clicks show you the number of times people clicked on your video." - https://support.google.com/adwords/answer/2375431?hl=en

 

Are you confident that the Google Analytics code is working on any pages to which you're sending traffic from the ad (e.g. the final URL you're using in the ad and the final URL you're using for the call-to-action overlay, if you have one).

 

John

 

In TrueView instream Ad, which action is counted as "Clicks”?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks John,

It seems google analytics doesn't get correct traffic. This is another problem.

 

I think "Clicks" is number of times people clicked any link on the video. Is it right that doesn't include just "pausing"?