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In-Stream Impressions vs. Views

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# 1
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I was unable to find this clearly put on any of Google's help docs.  On a YouTube AdWords account, what qualifies as an in-stream impression and an in-stream view?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: In-Stream Impressions vs. Views

Top Contributor
# 2
Top Contributor

Hi Royalsdb,

 

I'll see if I can help here by piecing together information, I agree that the documentation could be worked on a bit.

 

This page suggests that all AdWords for Video ads fall into the TrueView category.

 

I also found this info interesting...

 

TrueView in-stream ads

Ads play before, during or after YouTube partner videos of all lengths.

 

Once an ad has played for five seconds, viewers get the choice to skip it or watch the rest. ( I would call this an impression)

 

Pay only when viewers watch 30 seconds of the ad or all of the ad if it's less than 30 seconds. (When you pay = View)

 

Here are some other links I was browsing that you may find helpful if you have not already explored them.

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1687469&topic=1687493&ctx=topic

http://www.google.com/intl/en/ads/video/advertisers/get-started.html#tab=measure-performance

 

These threads may actually help quite a bit Valentine is a YouTube Specialist.

 

https://www.en.adwords-community.com/t5/Measure-results/measuring-True-View-In-Stream-Ads/m-p/1534/h...

https://www.en.adwords-community.com/t5/Set-up-and-basics/A-week-with-a-YouTube-Product-Specialist-i...

 

If I come across anything further, I'll be sure to report back.

 

Hope this helps!

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: In-Stream Impressions vs. Views

Top Contributor
# 2
Top Contributor

Hi Royalsdb,

 

I'll see if I can help here by piecing together information, I agree that the documentation could be worked on a bit.

 

This page suggests that all AdWords for Video ads fall into the TrueView category.

 

I also found this info interesting...

 

TrueView in-stream ads

Ads play before, during or after YouTube partner videos of all lengths.

 

Once an ad has played for five seconds, viewers get the choice to skip it or watch the rest. ( I would call this an impression)

 

Pay only when viewers watch 30 seconds of the ad or all of the ad if it's less than 30 seconds. (When you pay = View)

 

Here are some other links I was browsing that you may find helpful if you have not already explored them.

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1687469&topic=1687493&ctx=topic

http://www.google.com/intl/en/ads/video/advertisers/get-started.html#tab=measure-performance

 

These threads may actually help quite a bit Valentine is a YouTube Specialist.

 

https://www.en.adwords-community.com/t5/Measure-results/measuring-True-View-In-Stream-Ads/m-p/1534/h...

https://www.en.adwords-community.com/t5/Set-up-and-basics/A-week-with-a-YouTube-Product-Specialist-i...

 

If I come across anything further, I'll be sure to report back.

 

Hope this helps!

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’