Impressions is zero still getting search impression share
We are fetching performance metric at the campaign and AdGropu level. We found that impressions is zero, still we are getting search impression share more than zero.
But according to docs:
Search impression share: The impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive.
So, may we know how we are getting search impression share when the Impressions we get is zero.
Re: Impressions is zero still getting search impression share
It could be a time lag issue here in case you are trying to fetch the most recent data. Data freshness plays a crucial role since most of the stats are delayed by less than 3 hrs. Here are more details:- https://support.google.com/adwords/answer/2544985?hl=en
My suggestion would be to look at the old data and then map it back to your metrics.