AdWords
3.5K members online now
3.5K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Impressions Explosion

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am seeing an explosion of impressions on one of my remarketing adgroups. Yesterday we finished with roughly 1,300 impressions, which is about right given the remarketing list only holds about 400.

 

This morning, this adgroup has over 31,000, and has risen by 5,000 every 15 minutes or so. This is not only costing us in clicks, but it's also destroying our CTR.

 

There have been no changes or settings touched overnight, and I cannot see why this would happen. Anyone have any ideas as to why this is happening?

 

Thanks.

Impressions Explosion

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

The Placement for all of these views is anonymous.google. We currently have a rate of 20,000-25,000 impressions per hour, for a remarketing list of around 400. Is there any reason why this would happen so suddenly?