Hello everyone, can any one tell me why my impression share would vary from
70.91% to 97.44% when i have made no changes to keywords,not added keywords
basically done nothing to my account other than daily monitoring. I run search network
only,and my advanced targeting is to : people in my targeted area. I just wanted to add
this extra info, do not know if it has anything to do with the high varying impression share.
Thanks a lot!
Re: Impression shares
Impression share is a dynamic value that changes daily, based on many factors and parameters, some are independent of your campaign's performance (e.g. your bid vs. your competitors' bids; the number of auctions on a given day), while some change constantly (e.g QS that is recalculated for every auction). This is the reason for the "spread " / interval of the value.
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