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Impression shares

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello everyone, can any one tell me why my impression share would vary from

70.91% to 97.44% when i have made no changes to keywords,not added keywords

basically done nothing to my account other than daily monitoring. I run search network

only,and my advanced targeting is to : people in my targeted area. I just wanted to add

this extra info, do not know if it has anything to do with the high varying impression share.

Thanks a lot!  

1 Expert replyverified_user

Re: Impression shares

Top Contributor
# 2
Top Contributor

Hello bills4065;

Impression share is a dynamic value that changes daily, based on many factors and  parameters, some are independent of your campaign's  performance (e.g. your bid vs. your competitors' bids; the number of auctions on a given day), while some change constantly (e.g QS that is recalculated for every auction).  This is the reason for the "spread " / interval of  the value.

 

Read more:

Tracking impression share

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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