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Impression Weighted Quality Score

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

Wanted to check if there is a formula for impression weighted quality score, and how to incorporate that metric when optimizing accounts. 

 

Thanks,

Jerry

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Krisha (Community Manager)
May 2016

Re: Impression Weighted Quality Score

[ Edited ]
Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Yes, you could generate an ad group-, campaign-, or account- level Quality Score snapshot by taking an impression weighted average of all the keywords. It would work the same as any other weighted average:

(Sum of (Impressions * QS)) / Total Impressions.

This number can be a useful snapshot for you, and nice to track over time. The main benefit is to quickly see if particular ad groups or campaigns stand out as needing attention. Consistently low quality scores might mean that you need to take a look at your ad copy, landing page(s), or negative keyword strategy.

But it's also important to keep it in context. An average like this can be a health indicator, but it is not a performance metric. I wouldn't make major decisions based off it alone; you always have to get down to the keyword level and pay most attention to things like CTR and conversion rate.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Krisha (Community Manager)
May 2016

Re: Impression Weighted Quality Score

[ Edited ]
Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Yes, you could generate an ad group-, campaign-, or account- level Quality Score snapshot by taking an impression weighted average of all the keywords. It would work the same as any other weighted average:

(Sum of (Impressions * QS)) / Total Impressions.

This number can be a useful snapshot for you, and nice to track over time. The main benefit is to quickly see if particular ad groups or campaigns stand out as needing attention. Consistently low quality scores might mean that you need to take a look at your ad copy, landing page(s), or negative keyword strategy.

But it's also important to keep it in context. An average like this can be a health indicator, but it is not a performance metric. I wouldn't make major decisions based off it alone; you always have to get down to the keyword level and pay most attention to things like CTR and conversion rate.

Re: Impression Weighted Quality Score

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Michael,

Noted on this, appreciate the fast response!

Cheers,
Yang Jieyu

<edited by a Community Manager as noted below>
 
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