I've got a question regarding impressions, real/fake, and how google filters them.
Every couple of days, the location of a key competitor (we are in a very low impression business) seems to randomly fill up my account with a tremendous amount of impressions, usually accounting for 50% of them on the day. Sometimes, after a few hours, these impressions are subtracted from my account.
Does anyone have any idea what's occurring? How can I minimize the damage that this does my adwords campaign?
To illustrate this: http://puu.sh/wqQWM/a70985dfc1.png
I know no two geographic areas are created equally, and not all bids/market competition is the same, but it's extremely obvious that something is going on in that area to inflate impressions. In a matter of minutes the geographic area in question will double my total daily impressions.
Hi Christopher K,
Google use several "signals" to catch invalid clicks, including but not limited to IP address and cookies. They are pretty good at it.
Those clicks are adjusted in your campaign.
Best of Luck!