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Impression Share and Auction Insights

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Is the data shown in the Impression Share column and under Auction insights for the domain name or for the specific account?

 

I ask because affiliate advertisers may use the same domain name, but be competing with one another.

Re: Impression Share and Auction Insights

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner
 
Tom

Re: Impression Share and Auction Insights

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

Okay, I can see how I was misunderstanding the impression share column. I should have clicked on the '?' button before asking.

 

And it looks like the auction insights doesn't really allow you to compare performance between affiliates because ads with the same parent domain wouldn't be shown at the same time.

 

Are there any tools that an affiliate advertiser can use to gauge performance relative to other affiliates with the same company?