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Impression Share Per Keyword - how do I see these results

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

How can I measure Impression Share per keyword.

 

I have a screenshot when i have day wise results I can see these values

 

see below screenshot please

http://i.imgur.com/GykHV.png

 

But when I shift to search term based and look at Lost IS and Impression Share they are all blank?

 

Can anyone help out why - is there some other place where I can go and check the Impression Share reports etc.

 

I am doing that currently in Adword Campaigns and then selecting Dimensions

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Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Impression Share Per Keyword - how do I see these results

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# 2
Explorer ✭ ✭ ☆

Hi,

 

Impression Share is a metric that is only available at campaign and ad group level. On 23rd May, Google annonced Auction Insights (Inside AdWords Post), which will gives us comparitive performance with other advertisers, who were part of your action set. This is available at keyword level. To view this, you need to go on the 'Keyword' tab in the AdWords UI. Select any keyword and click on 'Keyword Details'.

 

Hope this helps!

 

- Neeti

- Neeti Ghildiyal
@NeetiGhildiyal | SMG Convonix | Join Us - Facebook | Twitter | LinkedIn

View solution in original post

Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Impression Share Per Keyword - how do I see these results

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi,

 

Impression Share is a metric that is only available at campaign and ad group level. On 23rd May, Google annonced Auction Insights (Inside AdWords Post), which will gives us comparitive performance with other advertisers, who were part of your action set. This is available at keyword level. To view this, you need to go on the 'Keyword' tab in the AdWords UI. Select any keyword and click on 'Keyword Details'.

 

Hope this helps!

 

- Neeti

- Neeti Ghildiyal
@NeetiGhildiyal | SMG Convonix | Join Us - Facebook | Twitter | LinkedIn

Re: Impression Share Per Keyword - how do I see these results

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

This will only work when the campaign is live right ? For paused campaign this will not work?

Re: Impression Share Per Keyword - how do I see these results

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Hey,

 

No, it won't work for paused campaigns as here Google is showing the auction data and you enter an aution only when you are bidding on a keyword. So it will only work with active keywords, within active ad groups and campaigns.

 

-Neeti

- Neeti Ghildiyal
@NeetiGhildiyal | SMG Convonix | Join Us - Facebook | Twitter | LinkedIn

Re: Impression Share Per Keyword - how do I see these results

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

Great Thanks for the advice.

 

Cheers

Aditya