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Importing offline conversions from adwords to analytics?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

Im evaluating using Importing Offline conversions in adwords, but I cant find any documentation regarding if I can import those conversions from adwords into Google Analytics as well. Any idea?

Thanks

1 Expert replyverified_user

Importing offline conversions from adwords to analytics?

Top Contributor
# 2
Top Contributor

Hi CX

You can indeed import conversion data but it's done using the measurement protocol. You probably haven't been searching for that if you don't know what to search for. Confusing I know Smiley Happy

For your specific use case, this is actually the most simplified version of how to do it that I've found:

http://www.lunametrics.com/blog/2014/03/04/tracking-offline-transactions-universal-analytics/

(It's a great blog too, I'd highly recommend subscribing if you're embarking on using the measurement protocol).

Hope that helps.