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Implementing a 3rd party tracking pixel into retargeted AdWords possible?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

is it possible to implement my own impression tracking pixels into Google AdWords, when I use the Remarketing option?

So my plan is the following: I will implement the Google Remarketing pixel on my website and will show text ads to all visitors of my website (is it possible to retarget only on search results, or only in the whole GDN network?). Then a visitor has seen the retargeted text ad, but I want to know which of my users this was. Is it possible to implement my own impression tracking pixel into this process?

Thank you for your help! I am a complete newbie, so please explain any answers in detail ;-) Thank you very much!

Best regards,

Christoph

Re: Implementing a 3rd party tracking pixel into retargeted AdWords possible?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Christoph,

Please find below the URL about third party pixel.

Requirements for third-party ad serving

https://support.google.com/adwordspolicy/answer/94230?hl=en

Differences between AdWords and third-party data

https://support.google.com/adwords/answer/2375399?hl=en

Third Party Tags and Pixels Implementation Request

https://support.google.com/adwords/troubleshooter/6162023?hl=en

I hope this will help you.

Thanks
Anand