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If someone clicks an ad twice what is the time between clicks that makes the second click chargable

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, in general if someone clicks on an ad twice what is the time period between them when the second one can be charged for. So say someone clicks on an ad at 3:00AM EST then again on the same day at 6:00PM, do I get charged for the second one? Same example, what if they click a second time at 2:00AM the next day. Is there a 24hour time period, is it within the same day?

 

Thanks

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Re: If someone clicks an ad twice what is the time between clicks that makes the second click charga

Top Contributor
# 2
Top Contributor

 Hello @Scott M;

You will be charged.  The system has a pattern to identify an honest user, who returns either to revisit the site or to purchase. As long as the pattern  does not identify invalid behavior (e.g. Automated clicks,  frequent clicks from the same IP) -  you are charged for the clicks. (As in  your scenario - a pattern of an honest user.)

In terms of conversion: - a conversion is recorded only after the transaction is completed. So, a few clicks could accrue  before a conversation takes place;

 

Read more about repeated clicks;

https://support.google.com/adwords/answer/2375399?hl=en&ref_topic=3121937

And about  the standard of measuring clicks;

https://support.google.com/adwords/answer/2616016?hl=en&ref_topic=3121937

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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If someone clicks an ad twice what is the time between clicks that makes the second click chargable

Top Contributor
# 3
Top Contributor

Hi Scott,

 

Google will charge for the first click on your ad proper, and can also charge for a 2nd click if it is on an extension:

 

There's no cost to add extensions to your campaign, but you're charged as usual for clicks on your ad, as well as for certain interactions that extensions provide. For example, you're charged for clicking on a download button (app extensions), on a call button (call extensions), on a directions icon (location extensions), and so on. Clicks on review extensions and seller ratings are an exception: we don’t charge you for these. AdWords charges no more than two clicks (per impression) on each ad and its extensions.
https://support.google.com/adwords/answer/7332832

 

 

 

If someone clicks an ad twice what is the time between clicks that makes the second click chargable

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi MosheTLV, thanks for replying. So if someone clicks my ad say 3 times in the same day I get charges for all three? That doesn't seem right. If someone is doing price comparisons in the morning and clicking on multiple ads for the same product to get pricing then they later that night go back and click the ad again shouldn't that not be charged against your daily budget? I get it if there is a day between them but within the same 24 hour period seems like you could lose a lot of money from tire kickers. There has to be a way to hide the ad from users that have already clicked or something now?

If someone clicks an ad twice what is the time between clicks that makes the second click chargable

Top Contributor
# 5
Top Contributor

Hi Scott,

 

You can create a remarketing list and not show ads to people who have visited your site already.

 

However most advertisers would do the reverse. Even though you are paying for more clicks, multiple clickers typically convert better - they are returning because they are considering your product or service.

 

Use Google Analytics to see stats on such behavior patterns. 

 

 

Re: If someone clicks an ad twice what is the time between clicks that makes the second click charga

Top Contributor
# 6
Top Contributor

@Scott M

The pattern you are describing is  typical to users  who show interest in a product or  a service. Hence, you are charged. The question, though, is the cost of conversion. Have looked at that?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’