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If keyword suggested bid is lower than my manual bid what will happand?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

I have a questions in my mind.

Some times I see suggested bid is high sometimes and sometimes is is low than my manual setting bid..

If high i will adjusted same as suggested bid for top position.

Now my questions is if its comes low than may bid what will I do?

 

Lets example My avg bid is Rs 50 for "nike shoes" keyword, But know adword suggested me for this keyword Rs 25. should I decrease to Rs25 or keep it same?

 

Thanks

Debashish

Marked as Best Answer.
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Accepted by topic author DEBASHISH C
May 2016

Re: If keyword suggested bid is lower than my manual bid what will happand?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Debashish,

AdWords has no fixed price per click it is a dynamic bidding system and the price per click depends on many factors. You can read more from here : https://support.google.com/adwords/answer/1704424?hl=en

This is the definition for the first page bid :

https://support.google.com/adwords/answer/105665?hl=en

1) When you start a new account , if you have no Ads defined and only keywords, your first page bids will be extremely high, up to some unrealistic amounts, but once you created few ads and a few hours go by, they will decrease.

2) The main things to do to decrease this cost are :
a) Do not use "normal language" in keywords, because in adwords it means "broad match" , instead use keywords with + signs in front of words or phrase matches or exact matches as defined here

https://support.google.com/adwords/answer/2497836?hl=en

b) Use negative keywords to match your user's intent better, when they travel from keyword to Ads to your website.

https://support.google.com/adwords/answer/2596582?hl=en

I hope this will help you.

Thanks,
Anand