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If a group has all GDN criteria targets, which Dest. URL is served?

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# 1
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If a campaign is Display Network enabled, and a Group in that campaign has Kw, placement, topic, audience, age, gender defined, and each segment all have destination URL specified as well.

 

Which Destination URL is going to be served when a user fits all 6 criteria, and clicks on the ad?

 

What is the priority order?  ie. If another group has no display keywords, but has managed placements and Audiences Verticals, which of these 2 get served?

 

 

 

 

1 Expert replyverified_user

Re: If a group has all GDN criteria targets, which Dest. URL is served

[ Edited ]
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# 2
Top Contributor

Hello;

The answer is not "straight forward".  Check this discussion where  the same question was discussed a week ago;

 

https://www.en.adwords-community.com/t5/Set-up-and-basics/Display-Network-Targeting/m-p/110070#M9517

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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