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I'm confused can there be a location Discrepancy?

B G
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# 1
B G
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We're advertising on television in Santa Barbara CA however virtually all of our web hits are coming from Yuceipa (120 miles South) or Lowell (170 miles NorthEast) is there any way this could happen?

 

Thank you, B. Greenhut

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Re: I'm confused can there be a location Discrepancy?

Badged Google Partner
# 2
Badged Google Partner
Do the Santa Barbara TV stations reach the 120-170 mile radius? I know around where I live the actual stations while in my city, encompass most of the state.

Are your web hits from Adwords or organic or Direct? Since you mention TV rather then search, display or video marketing?
Are you seeing this info from Anaytlics location or the Dimensions report in Adwords? ( Physical location under type)

Re: I'm confused can there be a location Discrepancy?

[ Edited ]
Top Contributor
# 3
Top Contributor

To follow with @Eric Gehler - if your hits are from  an AdWords campaign, try to set the Geo targeting to Nilssen DMA;

 

  City Criteria ID State DMA Region DMA Region Code
1 Santa Barbara 1014248 California Santa Barbara-Santa Maria-San Luis Obispo, CA 855
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: I'm confused can there be a location Discrepancy?

B G
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# 4
B G
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Hi, the stations mainly serve a 50 mile radius of Santa Barbara.

I am looking at the "location" page on Analytics NOT AdWords.

Thank you, Bart

Re: I'm confused can there be a location Discrepancy?

B G
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# 5
B G
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QUESTION: do cable companies route traffic through central points that would indicate a IP address away from the individual computer's location??

Re: I'm confused can there be a location Discrepancy?

Top Contributor
# 6
Top Contributor

@B G simple answer - it could be, but generally speaking, users'  locations in the US are  well "mapped" (even if the signal is routed through a hub) - and hence pretty accurate.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: I'm confused can there be a location Discrepancy?

B G
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# 7
B G
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this is a puzzle