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I have 28 child accounts under 1 MCC.. how to add remarketing tags

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# 1
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Hello! People

 

I have created 28 child accounts (for different categories) (Intentionally planned this, no multiple ad serving. All unique keywords pointing to single website from different accounts) under 1 MCC. I have 2 questions:

 

  1. For AdWords conversion tracking code: I have setup cross conversion tracking under MCC (placing a single code) on our website. Is it the best way? Views?
  2. For Google AdWords Remarketing tags: I am thinking of using Google Tag Manager (again single code, powered by 28 codes from different AdWords accounts. Is this the best way or there are more better ways to do the same? Views?

 

Looking forward to hear from the 'Experts' Smiley Happy

 

Thanks!

2 Expert replyverified_user

Re: I have 28 child accounts under 1 MCC.. how to add remarketing tags

Top Contributor
# 2
Top Contributor

Hi Kamran,

 

Welcome to AdWords Community.

 

To me, you are already set for the most apt methods, so I won't be advising you something else Smiley Happy

 

All the best!

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC.
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Re: I have 28 child accounts under 1 MCC.. how to add remarketing tags

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# 3
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Thanks Ratan!

Re: I have 28 child accounts under 1 MCC.. how to add remarketing tags

Rising Star
# 4
Rising Star

Hi Kamran,

Cross account conversion tracking is the best feature you can use to track conversions across accounts.

However, remarketing across accounts would be a bit complicated, as you'll have to generate a remarketing code from each account and paste it on the website (directly or through GTM). Doing so would create duplicate data, as there would be multiple remarketing tags fired when a user reaches the landing page.

In principle, one business - one account is what I'd follow. I'd suggest considering a single account approach to make things simpler and more effective.

Good luck,
Sumanth

Sumanth Sridhar