I am not getting conversions but clicks from all the campaigns?[ Edited ]
September 2013 - last edited September 2013
I am using adwords campaigns from past 2 weeks for "Health care" related website.This is completely for doctors. I am not getting conversions but clicks from each campaign.
Here are the details:
Currently maintaining 3 campaigns
Impressions per day: 300+
Clicks: 2 to 3 clicks
Budget: 1$ per day
Typeearch network only
Bid strategy: Focus on clicks, manual maximum CPC bidding
Re: I am not getting conversions but clicks from all the campaigns?
First of all, think of AdWords as an advertisement in a magazine for a coffee shop. You can get people to come to your shop, but if you've nothing inside, or you only sell clothes, nobody is going to buy anything. Think of AdWords as getting your customer into the shop. Getting them to buy is up to you. There's a million (literally) articles online about conversion rate optimization. Google can't do all the work for you If it could, it wouldn't be offering it's product to the public!
Second of all, your budget, clicks and traffic is nowhere near high enough to get an accurate idea of your conversion rate. You're looking at 60-90 clicks a MONTH! A good rule of thumb would be to measure your conversion rate over 1000 clicks (many will say it's a little less) before making any decision. You're going to need to spend more and get more clicks before any conclusion can be drawn about your conversions.