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Huge difference in adwords/analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I enabled auto-tagged feature in adword to check how many pages visitors consume in our website in analytics. While comparing the clicks and visits I found a huge difference between the figures.


For example: In AdWords there are 5,577 clicks for a particular campaign in October. But when we check in Analytics it's showing as 3,777 visits.


I couldn't believ that 40% people gave up on the landing page before it fully loaded. Can someone please help me, why such a huge gap in figures? or what should i do to make this figures correct?

 

Thanks,

Re: Huge difference in adwords/analytics

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Quick question for you - do you run PLAs in adwords?

 

I remember after setting these up myself I had to make an amendment in GA in order to correctly attribute traffic to adwords