Huge difference in adwords/analytics
I enabled auto-tagged feature in adword to check how many pages visitors consume in our website in analytics. While comparing the clicks and visits I found a huge difference between the figures.
For example: In AdWords there are 5,577 clicks for a particular campaign in October. But when we check in Analytics it's showing as 3,777 visits.
I couldn't believ that 40% people gave up on the landing page before it fully loaded. Can someone please help me, why such a huge gap in figures? or what should i do to make this figures correct?