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Huge difference between Adwords clicks and GA session

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,  my analytics account shows that we had almost ten thousand clicks on adword ads but only 18 sessions. I know there can be a difference but this difference is absurd! Why?

 

Thanks :-)

 

Re: Huge difference between Adwords clicks and GA session

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

@Sven G

 

for a gap that large it sounds like Analytics is not/incorrectly installed on the landing page(s) you've sent all your Adwords traffic to.  Click data is imported from Adwords. 

Without more details it's really hard to help you.

Re: Huge difference between Adwords clicks and GA session

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Hi Sven

I've seen similar results on accounts with improper tag management or display ads.

a. Is Auto-tagging enabled on AdWords <<>> Analytics?
b. Any funny business with the "search terms" report for keywords that clicksed on your ad? For example 4 search terms got 95% of clicks, but 2 search terms got 70% of all impressions?
c. Is your analytics properly tracking Mobile, Desktop, Tablet devices from ad click? Segment All Users, Mobile Users, Desktop Users, Tablet Users
d. Is your ad a DISPLAY or GMAIL ads? Most GMAIL clicks on adwords are NOT CLICKS to website, most LIGHTBOX display clicks are NOT CLICKS to website