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How write tracking template at campaign level

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi friends,

 

I would like to write up tracking template for URL options at Campaign level:

 

{lpurl}?utm_source={_source}&utm_medium={_medium}&utm_content={_content}

 

Custom parameters (at campaign level) are:

 

{_source}=google

{_medium}=ppc

 

Then provide content at ad group level

{_content}=name_of_group

 

at Ad level, final URL will be provided, for example:

http://www.example.com/xxx/fill-the-form.html

 

Is it right?

 

Thanks so much for your comments.

 

 

 

 

 

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Marked as Best Answer.
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Accepted by topic author Sam9461
September 2015

Re: How write tracking template at campaign level

Top Contributor
# 2
Top Contributor

Hello Sam,

 

Welcome to AdWords Community.

 

Though, you are good to go, it can be easier.

 

There's no need to use {_source} and {_medium} as Custom Parameters because I believe they are going to be the same across your account, right?

 

If so, simply use it like - 

http://example.com/?utm_source=google&utm_medium=ppc&utm_content={_content} 

 

Hence, your Shared Tracking Template will be 

{lpurl}?utm_source=google&utm_medium=ppc&utm_content={_content} 

 

{_content} is here the custom parameter for Ad Group name which you would set manually at adgroup level. If you are okay with Ad Group ID, you can use the ValueTrack  {adgroupid} instead.

 

Thanks
Ratan Jha

 

 


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sam9461
September 2015

Re: How write tracking template at campaign level

Top Contributor
# 2
Top Contributor

Hello Sam,

 

Welcome to AdWords Community.

 

Though, you are good to go, it can be easier.

 

There's no need to use {_source} and {_medium} as Custom Parameters because I believe they are going to be the same across your account, right?

 

If so, simply use it like - 

http://example.com/?utm_source=google&utm_medium=ppc&utm_content={_content} 

 

Hence, your Shared Tracking Template will be 

{lpurl}?utm_source=google&utm_medium=ppc&utm_content={_content} 

 

{_content} is here the custom parameter for Ad Group name which you would set manually at adgroup level. If you are okay with Ad Group ID, you can use the ValueTrack  {adgroupid} instead.

 

Thanks
Ratan Jha

 

 


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: How write tracking template at campaign level

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Ratan-Jha, thanks so much!