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How to view performance statistics for mobile WAP ads?

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# 1
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Hi. I couldn't find a related question on the forum so I'm adding one. 

 

  1. How do we view the performance statistics of WAP ads?
  2. To turn on/off WAP ads do we need to pause all WAP ads or is there a settings option somewhere which can be used?
  3. Adding a phone number in the ad is similar to (or the same as) click-to-call feature?

Thanks for the help!

 

Akshat

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Accepted by topic author Akshat_Mittal
September 2015

Re: How to view performance statistics for mobile WAP ads?

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# 4
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Akshat,

 

Then you can use the the Adwords Editor, it will segment out your WAP ads.  See screen shot below and do your changes there.  If you dont have it, here is the link to download it: http://www.google.com/intl/en/adwordseditor/

 

Also, do you have a Google Analytics account that is linked to your Adwords?  If you linked them together then you would be able to go in Analytics & see exactly what device your customers are using and also, you would get a lot more insight into how searchers are performing with you ads and web site all together.  And here is the overview of linking analytics to adwords : http://support.google.com/analytics/answer/1033961?hl=en

 

Screenshot_27.png


Hope this helps.

PPCSophie

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Re: How to view performance statistics for mobile WAP ads?

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# 2
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Akshat,

 

First off, Google no longer allows numbers in ad copy (Since April 2013), here is a great article explaining that: http://searchengineland.com/google-says-no-to-phone-numbers-in-ppc-ads-forcing-the-use-of-call-exten...

 

2.  You will need to segment by Device to see performance.  See screenshot, it will show you clicks from whatever Device you target.

Screenshot_24.png

 

 

3.  There is no button that deletes all WAP ads but you can Filter by Device preference and pause accordingly, see screenshot

Screenshot_25.png

 

Hope this helps!

PPCSophie

Re: How to view performance statistics for mobile WAP ads?

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# 3
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Thanks for your answer Sophie.

2. I tries this in my account and I get data segmented in 3 sections viz. Computers, Mobile devices with full browsers, and Tablets with full browsers.
I have checked with Google that WAP ads statistics are not clubbed in statistics of mobile device with full browsers. So the question still remains.

3. When I applied the mobile-only filter than the WAP ads got filtered out too :/

Marked as Best Answer.
Solution
Accepted by topic author Akshat_Mittal
September 2015

Re: How to view performance statistics for mobile WAP ads?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Akshat,

 

Then you can use the the Adwords Editor, it will segment out your WAP ads.  See screen shot below and do your changes there.  If you dont have it, here is the link to download it: http://www.google.com/intl/en/adwordseditor/

 

Also, do you have a Google Analytics account that is linked to your Adwords?  If you linked them together then you would be able to go in Analytics & see exactly what device your customers are using and also, you would get a lot more insight into how searchers are performing with you ads and web site all together.  And here is the overview of linking analytics to adwords : http://support.google.com/analytics/answer/1033961?hl=en

 

Screenshot_27.png


Hope this helps.

PPCSophie

Re: How to view performance statistics for mobile WAP ads?

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# 5
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Thanks Sophie.

I hadn't thought of using the Editor for this purpose.