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How to trigger a Convertion on an postback URL call?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

How can I trigger the AdWords tracking conversion on a postback URL from a CPA Network? 

 

I think I need a php script on my domain

 

Can someone point me to the right direction? 

 

 

1 Expert replyverified_user

How to trigger a Convertion on an postback URL call?

Top Contributor
# 2
Top Contributor

Hi Catalin M,

That depends on how you are recording the conversion. If you want to use the AdWords conversion code, the easiest way is to return the image portion of the code you received in the callback content. You can provide the value of the conversion as well.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

How to trigger a Convertion on an postback URL call?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi,

 

Can you please point me to a tutorial? Do I need a php template? Where can I get it? 

How to trigger a Convertion on an postback URL call?

Top Contributor
# 4
Top Contributor

Hi Catalin M,

How are you providing the postback content? If you want to provide a value for each conversion, you will need something like a php script on the server side, something in the same scripting language as your shopping cart.

If the returned content is static, just include the image part of the noscript portion of the AW conversion code.

It's going to look something like this:

<img height="1" width="1" border="0" src="https://www.googleadservices.com/pagead/conversion/1234567890/?label=XXXXXXXXXXXXXXXXXX&amp;script=0...>

If you want to include the value:

<img height="1" width="1" border="0" src="https://www.googleadservices.com/pagead/conversion/1234567890/?value=<?php echo grandtotal?>&amp;label=XXXXXXXXXXXXXXXXXX&amp;script=0"/>

Substitute for "grandtotal" the variable name that carries your order total.

I can't do much better than that for you without knowing more specifics of your system.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

How to trigger a Convertion on an postback URL call?

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Catalin - Unfortunately, there is no such option as adwords provides only a client based conversion pixel (the pixel fires from the visitor's browser when it reaches the thank you page). Affiliate network, mostly work with postback URL's which are server based - it means that it's the affiliate network server that fires the conversion as opposed to the user's browser. 

 

The only way to send conversions back to adwords, is by capturing the gclid and uploading manually the convesions (offline conversions) to adwords. It's a bit of a pain to do it, but once you get used to it, it's a 2 minute process.

Are you using a tracking solution or sending traffic straight from adwords to your cpa network?

 

I work for trackingdesk, which has an integration with adwords and it allows to automatically capture /store the gclid for maual upload.

 

Good luck!

Laurent

How to trigger a Convertion on an postback URL call?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi Laurent,

 

I have my landing page and I promote it via YouTube ads. I've tried clickmagic to track my conversions but from what I've heard I cannot track the actual search keywords like with adwords text ads (www.mysite.com/{keyword}) because when the link from the description of my youtube ad is clicked the keyword is lost. Dose  trackingdes have a solution fro tracking YouTube ads? can I record the actual search keywords used to trigger my ad? 

How to trigger a Convertion on an postback URL call?

Follower ✭ ☆ ☆
# 7
Follower ✭ ☆ ☆

Hi Catalin

Yes, trackingdesk provides this feature for adwords and for any other ad network/ppc network that can pass keywords and other attributes.

 

Laurent

Re: How to trigger a Convertion on an postback URL call?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hi Laurent,

 

i've talked with trackingdesk support and they sent me to youtube ads documentation, they don't know how to track youtube display ads, can you please help? 

 

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How to trigger a Convertion on an postback URL call?

Follower ✭ ☆ ☆
# 9
Follower ✭ ☆ ☆

Hello Catalin - Youtube ads are managed through AdWords which is integrated in TrackingDesk. So in order to manage your ads, you would have to create your campaign URL - where you'd like to send your traffic - cpa offers, landing pages etc..., create your youtube ad in adwords and add the trackingdesk campaign URL in your ad. 

It would be the very same as if you were creating a display or text ad. The only difference is that this ad would show up on youtube videos.

 

If there is something else you're trying to do, please describe more precisely so our team can provide the relevant assistance.

Good luck!

 

How to trigger a Convertion on an postback URL call?

Follower ✭ ☆ ☆
# 10
Follower ✭ ☆ ☆

Hi Pete - I'd be happy to discuss and understand how you would make this work. As far as i know, adwords only support javascript/client-based conversion pixel. 

Thanks!

Laurent