How to track view through conversion leads from remarketing campaign
The leads which are generated from adwords will captured by our marketing automation software. Since we are using utm parameters in the landing page, we can able to find the source of the lead (like PPC, Linkedin , Facebook etc). But I am not able to find out " how many view through conversion leads are exactly generated from re marketing campaign"? I know view through conversions are happened through organic search or direct traffic.
Consider this scenario, In a day, remarketing campaign generated 5 view thru conversion and in my marketing automation system shows 8 leads are generated through direct traffic. How could I find out which 5 leads are generated from PPC remarketing campaign...
Is there any exact way to find out name of those leads?
Looking forward for the response
Re: How to track view through conversion leads from remarketing campai
There's no way, at least at the moment, to find out which 5 of out those 8 direct traffic conversions are view-though in the scenario you gave.
Let's see if anything new comes up. But practically, it can only be possible when AdWords or any other related system becomes intelligent enough to track our eyeballs when we view an ad.
My two cents.