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How to track the user information in HTML gmail ads

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi Every1,

 

I want to use html forms in GSP ads, I want to know how to track the leads data ( Information of customer who filled the form), do we need to use any tracking code in the form???? Bcz user is not coming to our website, then how adwords will track the conversions?

 

Thanks In Advance

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Swetha
March 2016

Re: How to track the user information in HTML gmail ads

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Hi swetha,

Welcome to adwords community. If I getting you right...1) you want form data after submission like name, mail etc. as per html form. It is simple, Just do normal coding which we use for website form and get data on you server. It is part of programming person.

2) How track some one feel the form? It is also very simple on submit button pass validation and redirect user on thanks page after submit a form. & using this method you can setup adwords conversion tracking code also easily.

3)Using gmail metrics (go ->campaign/adgroups/ads ->columns tab -> Modify columns -> gmail ) you can find out easily about how much user click on your ads and through adwords conversion tracking you can easily find out about how much user submit your form.

See this helpful Google links:
https://support.google.com/displayspecs/answer/6256348?hl=en

Re: How to track the user information in HTML gmail ads

Follower ✭ ☆ ☆
# 3
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Hi Mohit,

Thank You For Your Solution

I have one more doubt, we are doing email marketing, which we will send
email templates. Can I use those templates in Gmail custom HTML upload??

I want to use because in that I can add more call to actions that direct to
different pages. If we can use that in HTML ads, suggest me how can I use
the form.

Thanks In Advance.

Re: How to track the user information in HTML gmail ads

Top Contributor
# 4
Top Contributor

Hi Swetha,

 

As a side note, please note that you won't be able to track any sensitive personal identifiable info using Google AdWords or any of the Google services. That's because Google doesn't interfere with those personal details. You might have to use any third party integration or any other coding to accomplish that.

 

My couple of cents!

Pankaj

Re: How to track the user information in HTML gmail ads

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆
Hi Swetha,

Please check this thread:

https://www.en.advertisercommunity.com/t5/Advanced-Features/GSP-Ads-feature/m-p/454295#M44187

I write every thing in this thread about how to create html form for GSP ads and How to upload own template.

Regards
Mohit

Re: How to track the user information in HTML gmail ads

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
Thank you Mohit, I will check it Smiley Happy

When we have to Include the Image?After validating the form? means after uploading html form?

Re: How to track the user information in HTML gmail ads

Explorer ✭ ☆ ☆
# 7
Explorer ✭ ☆ ☆
Hi swetha,

I think, You checked this:

1) Create an html simple form and in action add a page like thanks and get data from that page.
2) Use this URL for better creation of custom html ads:
https://www.google.com/ads/gsp/creative/
3) Just add simple form code in html section and validate it (code is right or not). Don't forget to ad in action right URL (a webpage where you have added coding for fetch the data by get or post method)
4) If you want to fetch personal information then it's mandatory to have SSL with your website. URL for guidance:
https://support.google.com/adwordspolicy/answer/6020956
5) Next in Build ad teaser. it simple
6) Click on validate creative and after validation export the file.
7) Just upload this Zip file in ad gallery -> custom html

You need to verify your form before upload and need to read guideline of adwords.

https://support.google.com/adwordspolicy/answer/6020956

Regards
Mohit

Re: How to track the user information in HTML gmail ads

Follower ✭ ☆ ☆
# 8
Follower ✭ ☆ ☆
Yeah Mohit, I checked that, I am sure it will help me to create HTML ads.

I just want to collect customer name, phone number, Email id & their location...is it mandatory to set up SLL...to collect those basic information?

Re: How to track the user information in HTML gmail ads

Explorer ✭ ☆ ☆
# 9
Explorer ✭ ☆ ☆
Yes, it is mandatory to set up SSL on your site.
Read this policy: -> Unsafe data collection or use this section:
https://support.google.com/adwordspolicy/answer/6020956


Mohit