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How to track adwords clicks to prevent fraud?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there, our company use adwords to promote advertisements. We would like to know if there is a way to detect if adwords ad has been 'really' clicked or it is a fraud. As far as we saw, there are two fields in the adwords url where we can use as 'param1' and 'param2'. How can we use these fields to prevent fraud?

Best regards

Re: How to track adwords clicks to prevent fraud?

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi,
There is no way to prevent invalid or fraud click from Advertisers end but you don't have to worry about that. Google has a sophisticated protection system against invalid clicks. the system protects advertisers against click fraud by working to isolate and filter out potentially invalid clicks.

To know more please check this post @ https://www.en.advertisercommunity.com/t5/Ad-Approval-Policy/How-Google-AdWords-Detects-Invalid-Clic...

thanks