How to track adwords clicks to prevent fraud?
Hi there, our company use adwords to promote advertisements. We would like to know if there is a way to detect if adwords ad has been 'really' clicked or it is a fraud. As far as we saw, there are two fields in the adwords url where we can use as 'param1' and 'param2'. How can we use these fields to prevent fraud?
Re: How to track adwords clicks to prevent fraud?[ Edited ]
August 2016 - last edited August 2016
There is no way to prevent invalid or fraud click from Advertisers end but you don't have to worry about that. Google has a sophisticated protection system against invalid clicks. the system protects advertisers against click fraud by working to isolate and filter out potentially invalid clicks.
To know more please check this post @ https://www.en.advertisercommunity.com/t5/Ad-Approval-Policy/How-Google-AdWords-Detects-Invalid-Clic...