How to track Google Shopping Keywords in Analytics?
I need to know how can i track Google shopping keywords in my google Analytics account? Its Show Just * Astrik & value but need to know keywords which keyword provides clicks & impressions. Can any one please help me out from these.
Re: How to track Google Shopping Keywords in Analytics?
Shopping campaigns don't work with keywords, at least not in the same way that search or display campaigns work with them. You can't enter (or see) keyword information, instead, information is taken from your merchant center feed to decide when to show your ad. (negative keywords are possible though)
It is however possible to see the search term that was used when your ad was clicked on:
- in AdWords there is a Search term dimension where you can see this information
- In Analytics there is the Matched Search Query dimension
Hope this helps!